Case Studies
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Jewelers Resource
SERVICES PROVIDED:
- Website Design
- Website Development
Background
Before they enlisted our help, Jewelers Resource had a website with an e-commerce system that was costing more money than it was making. Besides problems with design, the website didn’t allow them to market their products as needed.
The Opportunity
Jewelers Resource main marketing efforts are traveling to trade shows and marketing directly to their customers. They needed a website with tools that would allow them to speak to these different target audiences.
Goals
We wanted to create a manageable design that would allow Jewelers Resource to change/swap out the look-and-feel of their site themselves. We also wanted to improve the e-commerce functionality so the site could offer end user promotions and online product auctions.
Redevelopment
To address the manageable design feature of the site, we designed a “skin-able” system that allows administrators at Jewelers Resource to change the entire look of their site with manageable “skins” in just a few clicks. We used Flash features such as 3D page flipping, product zooming, and sparkle tools to really make the design stand out.
Once we had the design finalized, we had to determine a method for getting it online and keeping it as up-to-date as easily as possible. We were able to merge the Jewelers Resource internal system into the web database so that inventories would be updated and products put on and off the site based on their inventory status. This was a major benefit for Jewelers Resource with the new website.
We also developed ways for the site to speak to the company’s audiences which included custom client homepages and providing unique purchasing options for customers so that they may purchase via PO number as long as their company name could be verified.
Results
• Online and post trade show sales increased dramatically
• Web traffic increased
• Jewelers Resource was extremely happy with their site and the compliments from their customers
Launch Site