Search engine marketing is one of the hottest topics in the web development industry. With Google, Yahoo and MSN leading the charge to become the smartest tools for sending users to content that is most relevant to their needs, many doors have been opened as to what strategies are successful for working together with those and other search engine providers. Finding a company who understands these strategies can be priceless for those who seek leads from Internet users.

 

The Nielsen//NetRatings say that over 70% of the US population uses the Internet and over 7-Billion searches were conducted using the top ten search engines during just the month of October in 2007.

Frontier Web Development understands the process of effective Search Engine Marketing (SEM) and we have a proven record of successful projects. We could write a very long book about what we can do to help you with search engine marketing, but rather than getting into the specifics of the best strategies that can be used, there are a few basic things that you need to understand before you start working on this goal.

1. Getting great web traffic from search engine marketing is not a 1-step process. It is a combination of having a site that is valuable to those who visit it, researching relevant searches and keywords, technical optimization, search-friendly design, advertising, and more. Real, long-term, success comes by analyzing your site traffic and constantly working to improve every aspect of the above cycle.
2. Business owners need to prioritize what methods they use to increase traffic. There are so many things you can do to increase traffic on your site, it is really important to understand what methods can be worth it and what methods are not worth the time and money that is invested. Our personal SEM service will help you prioritize most wisely.
3. We will get the results you want, but it's not free! Our expertise and experience in this field is second-to-none. We work with every client individually to help them achieve the results they want. Certain optimization strategies are implemented with every project that we do to ensure a good basis for the more advanced approach that we offer only to those who are interested in the investment. Successful SEM strategies are customized for the specific marketing goals of each group that we work with.

Our high-value packages include:

• Consulting - we take the time to understand your goals
• Site Analysis and Web Analytics - your current state is analyzed in detail
• Keyword Research - research and development of highly relevant search terms
• Site Optimization - application of proven optimization techniques to your new or existing site
• Optimized Content Development - keyword rich marketing copy meant to attract and convert visitors
• Pay-per-Click (PPC) - strategic development and campaign management
• Link Development - internal and external linking strategy and execution
• Ongoing Analytics - stay informed on how well your investment is performing
• Monthly Maintenance/Consulting - you deserve to know how your site is performing and what we're doing to keep it performing well
• PPC (Pay Per Click) Campaign Strategy, Planning and Development – PPC clicks can be a very effective way to increase your traffic, let us help optimize your plan and set you up for the management of PPC campaigns
  
• PPC (Pay Per Click) Management – let us manage your PPC budgets and campaigns for you
  
• Ongoing Link Building – depending on your market, you can work together with other sites to achieve a common goal
  
• And More! - If it becomes a worthwhile strategy, we will find out about it and help you use it. Our services also include language transaltion (Spanish, Russian, & more)
  

Below are the packages that we offer. Note that the setup fee may be lower depending on the solution that you have already implemented for your online presence.

Bronze Package - $2,000 Setup Fee + $170/month maintenance = $4,040/year
This package is ideal for clients with smaller sites and smaller budgets. The Bronze Package includes strategic analysis, on-site optimization (Keyword Research, Tagging and Existing Content Optimization), off-site optimization ($500 link building campaign), web analytics (Google Analytics) and 2 hours of monthly maintenance that will incorporate Google Analytics findings into ongoing optimization improvements. Flexible payment options included. This package is priced at $2,000 upfront and $2,040 ($4,040 Yearly Total) for the rest of the year ($170/month for maintenance). Client can pay the entire yearly amount upfront if so desired.

Silver Package - $3,000 Setup Fee + $340/month maintenance = $7,080/year
This package is ideal for clients with small to medium sized sites and smaller budgets. The Silver Package includes strategic analysis, on-site optimization (Keyword Research, Tagging and Existing Content Optimization), off-site optimization ($750 link building campaign), web analytics (Google Analytics) and 4 hours of monthly maintenance that will incorporate Google Analytics findings into ongoing optimization improvements. Flexible payment options included. This package is priced at $3,000 upfront and $4,080 ($7,080 Yearly Total) for the rest of the year ($340/month for maintenance). Client can pay the entire yearly amount upfront if so desired.

Gold Package - $4,000 Setup Fee + $510/month maintenance = $10,120/year
This package is designed for clients with small to large sites and medium budgets. The Gold Package includes strategic analysis, on-site optimization (Keyword Research, Tagging and Existing Content Optimization), off-site optimization ($900 link building campaign), web analytics (Google Analytics) and 6 hours of monthly maintenance that will incorporate Google Analytics findings into ongoing optimization improvements. Flexible payment options included. This package is priced at $4,000 upfront and $6,120

Platinum Package - $5,000 Setup Fee + $680/month maintenance = $13,160/year
This package is ideal for clients with medium to very large sites, but, only a medium size budget. The Platinum Package is robust, yet affordable and includes strategic analysis, on-site optimization (Keyword Research, Tagging and Existing Content Optimization), off-site optimization ($1,200 link building campaign), web analytics (Google Analytics) and 8 hours of monthly maintenance that will incorporate Google Analytics findings into ongoing optimization improvements. Flexible payment options included. This package is priced at $5,000 upfront (Half of upfront fee can be absorbed into monthly payments if needed) and $8,160 ($13,160 Yearly Total) for the rest of the year ($680/month for maintenance). Client can pay the entire yearly amount upfront if so desired.

Custom Search Engine Marketing Packages

Custom packages can be ideal for clients of any size. We will work with you to determine the amount that you would like to be involved and we will combine any of the below strategies to work out a package that will meet all your needs:

• Web Site Analysis
• Existing Web Analytics Analysis (if applicable)
• Competitive Analysis - Up to 3 main competitors
• Targeted and Relevant Keyword Research
• Custom <title> tags, Meta Descriptions, HTML tagging and on-page optimization of existing content. (Up to as many pages of Custom Meta Data development as needed to produce quality results.)
• Search Friendly Content Development and Optimization.
• Internal link development
• Optimized URL's
• Site Map creation
  
• Inbound link building and Google PageRank development from 3rd party search engine trusted directories and topical websites. ($XXX of Upfront $$ is re-invested back into domain)
  
• Optimized Web Site Design implementation
  
• Google and Yahoo Local Submission and Editorial Recommendations
  
• Setup of Google Webmaster Central and Google Analytics Accounts
  
• Existing Domain Management and 301 Redirect Setup
  
• BLOG Setup including Domain Re-pointing
  
• XX Hours/Month of Consulting and SEO Management
  
• Monthly Traffic Reporting (Google Analytics Report)
  
• Spanish Translation - 25 cents/word (250-400 words per page)
  
• Spanish Language Optimization - $100/page
  
• PPC (Pay Per Click) Campaign Strategy, Planning and Development - Quote (prices vary depending on size of PPC budget and geography)
  
• PPC (Pay Per Click) Management - Quote (depends on size and volume of campaigns…which PPC search engines, etc.)
  
• Ongoing Link Building - Quote (depends on client's industry, target market and budget)
  

Contact us today to discuss your SEM needs with a no-obligation meeting with our search engine experts.